Few authors in recent memory have captured readers’ attention as consistently as Colleen Hoover. From her breakout self-publishing success to her reign over the New York Times bestseller list, Hoover has become a cultural phenomenon whose

When a book goes viral on TikTok, it does more than trend. It moves culture and sales charts. In 2023 and 2024, that role belonged to Rebecca Yarros’s Empyrean series, beginning with Fourth Wing and followed by Iron Flame. Instead of inventing a viral title